Introduction
Visitors will experience a co-creation process centered on technologies that support vehicle personalization.
At the Magneti Marelli booth, guests will learn about the company’s digital twin technology, which is driving the revolution in software-defined cars and replicating car components in the cloud.
Visitors can experience Marelli’s smart cockpit achievements, which are an upgraded version of the company’s smart cockpit products and feature personalized customization capabilities for car owners.
As a leading mobility supplier in the automotive industry, Magneti Marelli will make a wonderful appearance at the Beijing International Automobile Exhibition Booth W1-W01 from April 25 to May 4, 2024, showcasing its latest innovative technological achievements. At that time, Marelli will explain the concept of "design leads innovation" to invited guests through a series of carefully planned experience sessions. This time, Magneti Marelli's latest technology display also demonstrates its great importance to the Chinese market.
Magneti Marelli's booth is planned according to each stage of the vehicle co-creation process, presenting visitors with a customized experience journey. Here: Visitors can experience Marelli's different technical approaches, expertise and solutions. First, the Co-Creation@Speed area will showcase Magneti Marelli’s value proposition for software-defined cars, showcasing Marelli’s technical solutions supporting architectural scalability, software portability, domain control standardization and cloud virtualization. Magneti Marelli’s digital twin demonstrator will show how a vehicle cockpit can be replicated in the cloud and wirelessly accelerate design, testing, simulation and feature deployment.
Next, visitors will experience Magneti Marelli’s software-defined cockpit concept in the exhibition car. Designed with a centralized architecture and driven by artificial intelligence, the show car integrates advanced audio and sound partitioning technology, electric hidden display and interior components, center console projection, environmentally friendly materials, multi-functional interface, A-pillar to A-pillar "Black Mirror" display and many other black technologies.
Magneti Marelli will also showcase its lighting and 360° communications technology, including a product demonstration of automotive headlights with integrated LiDAR sensors. Other technologies include award-winning laser and automotive-grade fiber optic taillights that combine fiber optics for unique branding, ultra-high-definition microLED modules with road projection capabilities, signal lights, and the latest electronic domain and light domain control units. In addition, Magneti Marelli will also showcase its LeanLight concept car light, which debuted at this year's CES show in Las Vegas and features a simplified hardware design, reduced weight, reduced CO2 emissions, and traditional Compared with car lighting products, it has more cost advantages.
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