Today, Xiaomi Motors made its debut at the Beijing International Auto Show, and we held a small press conference in the booth. Let me report to you the latest progress of Xiaomi SU7 and its plans for 2024.
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Publish is delivered, delivered is scaled up
Xiaomi SU7 has more than 70,000 units locked up
As of April 24, the number of locked orders for Xiaomi SU7 has reached 75,723 units. After answering investor questions on the 21st, another four days have passed. During this period, more than 5,000 units have been added. A lot of things have happened in these four days, such as Tesla cutting prices across the board by 14,000, for example, a friend is intercepting our order, etc. . But there are still so many users locking their orders. Why is this? It’s because Xiaomi SU7 has super product strength. Everyone likes Xiaomi SU7 and is willing to give Xiaomi a chance.
In terms of delivery, our team is also very good. In just 28 days since its launch, we have successfully delivered 5,781 units of Xiaomi SU7. This has created a new record among new car manufacturers and fully reflects the strong execution ability of our team.
"Launch means delivery, and delivery means volume increase." It is very difficult to achieve this level of delivery with a brand-new platform and brand-new models. How do we do it? Although this is our first time building a car, we have been manufacturing for 14 years and our team has a lot of experience in manufacturing and quality management.
Selected by millions of netizens
Ranked first in multiple tests
Xiaomi SU7 has become so popular after its release, I feel a lot of pressure. I know what kind of test Xiaomi SU7 will face. Sure enough, it was subjected to various "tragic" tests after its release, and everyone was using a magnifying glass to find various problems. I am very fortunate that Xiaomi SU7 has basically endured it and finally developed into a good car that has been personally tested by millions of netizens and carefully selected by millions of netizens.
Ranked first in measured battery life
On the second day of its launch, the media began various professional tests, including battery life test, acceleration test, brake test, elk test... Among them, everyone is particularly concerned about battery life.
Three professional automotive vertical media tested the endurance of Xiaomi SU7 Max 19-inch low rolling resistance tire and 21-inch Pirelli P ZERO tire version. Under almost all high-speed working conditions, the Xiaomi SU7 Max's battery life performance is still excellent, ranking first in the media battery life test list.
What's more worth mentioning is that Bitauto's test uses the most power-consuming form to measure battery life: the driving mode, air conditioning, etc. are all adjusted to the most power-consuming state, and the Xiaomi SU7 Max still runs 527km at high speeds with a full load. Good results, ranking first in measured cruising range among all models on the list.
Of course, it’s not just the Xiaomi SU7 Max version that has excellent battery life. Under the media teacher’s 13-hour live broadcast city battery life test, the Xiaomi Mi SU7 standard version ran a good result of 615km. Our entry-level version is the ceiling of others and is very powerful. Netizens also tested the Model 3 simultaneously, with a cruising range of 527km. Of course, Tesla's energy consumption performance is quite good and deserves our careful study.
Actual performance measurement: fastest within 500,000
Netizens and media have also conducted extensive tests on the performance of Xiaomi SU7. A media teacher used Michelin PILOT SPORT CUP 2R semi-hot melt tires and achieved an excellent time of 2.95 seconds from zero to 100km/h from a standstill.
Many media teachers also use the original tires of this car to challenge the track. At the Bitauto Jingang Circuit, the Xiaomi SU7 Max lap time was measured at 01:09.54, which is comparable to BMW M-Power and is the fastest within 500,000.
Recently, many users are exploring the ultimate performance of Xiaomi SU7 Max. In fact, as a family car, we strongly recommend that you do not run on the track. At the same time, in order to provide experienced users with the possibility of some intense driving, we are combining industry experience You can look forward to a wealth of partners developing high-performance packages.
Netizens rated it as “ceiling level”
The smart driving of Xiaomi SU7 has also been well received after being experienced by everyone. Among them, smart parking has a particularly high praise rate. Netizens commented: "Smart parking is at the ceiling level." Through research, we found that on average, more than half of users use smart parking every day.
Regarding high-speed NOA, some media made a horizontal comparison between two rival manufacturers that performed very well. During the entire test process, Xiaomi SU7 had zero takeovers. The media commented: “Xiaomi SU7’s lane changing strategy is accurate, especially the details of the interaction. Complete."
Regarding high-speed NOA, some media made a horizontal comparison between two rival manufacturers that performed very well. During the entire test process, Xiaomi SU7 had zero takeovers. The media commented: “Xiaomi SU7’s lane changing strategy is accurate, especially the details of the interaction. Complete."
In less than one month after delivery, the user activity rate of smart driving is as high as 79%, the mileage exceeds 600,000 kilometers, and the longest mileage in a single day is 1,400 kilometers. Everyone likes Xiaomi smart driving very much, and everyone is welcome to experience it.
Netizens commented that "no need to apply additional film"
To our surprise, the sun protection and heat insulation performance of Xiaomi SU7 has been widely praised, especially by female users. Many netizens have actually tested the heat insulation capabilities of Xiaomi SU7 and said, "Xiaomi SU7 really doesn't need another film."
Xiaomi SU7 successfully broke through the circle
What is even more unexpected is that Xiaomi SU7 has broken the circle and successfully made more people understand and buy electric vehicles.
Female users are expected to account for 40-50%
First of all, among locked users, female users account for as high as 28%. We also found that many men buy for their girlfriends or wives. We have done preliminary research and estimate that female car owners will account for approximately 40%-50%.
The reasons why a large number of female users choose Xiaomi SU7 are: good-looking appearance, richly detailed storage, and super sun protection and heat insulation capabilities. These are all due to our insistence on details when building cars. We do not pay attention to details. It was only by making concessions that we gained the wide recognition we have today.
BBA users account for 29%
BBA users account for 29% of buyers. Xiaomi SU7 has advanced smart technology and unparalleled driving quality, which deeply impressed these users. There are still many things we can learn from Mercedes-Benz, BMW and Audi cars, but with advanced smart technology, Xiaomi SU7 is indeed a better choice.
Apple users account for 51.9%
To our surprise, Apple users accounted for 51.9% of buyers. Although Apple has given up building cars, we still want to be the best car that supports Apple devices. I hope Xiaomi SU7 can become the first choice for Apple users to buy cars.
At the same time, we did further research and found that many of these Apple users are users of Mijia products, and many of them have used Xiaomi phones before. I recommend to everyone that the experience of Xiaomi’s high-end mobile phones is very good. When used with Xiaomi SU7, it will have an unparalleled experience. Apple users are welcome to try Xiaomi’s flagship mobile phone.
Target to deliver 100,000 units by 2024
Next, let me report to you the main plans of Xiaomi SU7 in 2024.
Go all out to expand production capacity
In order to deliver as soon as possible, the Xiaomi Automobile factory is working hard to expand production capacity. The standard version originally planned to be delivered at the end of April has been delivered to April 18; the Pro version, originally planned to be delivered at the end of May, is also speeding up. We plan to exceed 10,000 units per month in June, which may be a new record.
Through our communication with the supply chain, we plan to complete the delivery of 100,000 vehicles by the end of 2024, allowing more users who love Xiaomi cars to drive Dream Cars as soon as possible.
Sales and service outlets by the end of 2024
Basically covering all provinces/autonomous regions/municipalities across the country
In order to improve delivery speed and service quality, we are accelerating the selection of locations and store openings. We expect to open 219 stores by the end of the year, covering basically all provinces/autonomous regions/municipalities across the country, allowing more and more users to experience Xiaomi SU7 in their own cities!
The first OTA will be launched in early May
It is planned to launch the first OTA1.1 after its release in May, which will launch the long-awaited smart driving experience such as wireless CarPlay function and end-to-end valet parking. At the same time, we combined the opinions of the first batch of users, and the Pro version will support four-key switches.
At the end of May, a second OTA is planned. Version 1.2 will officially release the city navigation function and open 10 cities. In the future, Xiaomi SU7 will grow together with the entire ecology of people and cars, and continue to iterate to provide everyone with a better experience.
Xiaomi SU7 Max runs in Zhejiang race
The fastest electric car under 500,000
Finally, I would like to share with you some new achievements of Xiaomi SU7 Max. Today, Xiaomi SU7 Max officially entered the "Track Lap List" of the Zhejiang Competition, which is recognized as the most valuable "Original Car Lap List" in China.
Let’s first take a look at how Xiaomi SU7 Max performs.
Known as the most difficult track in China, Zhejiang International Circuit, Xiaomi SU7 Max used original tires (Pirelli P ZERO 5) and ran a time of 1 minute, 42 seconds and 163 seconds, surpassing the Taycan turbo S and Model S Plaid. This is 100 seconds. A level that can only be achieved by a 10,000-class high-performance coupe.
At the same time, we selected the electric cars from the authoritative list. The fastest electric car under 500,000 yuan in Zhejiang competition is none other than Xiaomi SU7 Max!
In order to further challenge the upper limit of Xiaomi SU7 Max's capabilities, a second round of testing was conducted after using a high-performance package that Xiaomi is developing that includes Michelin CUP 2R semi-hot tires. In the end, the result reached a terrifying 1 minute, 38 seconds and 043 seconds. Xiaomi SU7 Max only has 673 horsepower, but it is comparable to the performance of millions of sports cars.
Building a car is hard
But success must be cool
Thank you very much for your support and trust. I want to say it again: building a car is hard, but success must be cool. Xiaomi SU7 has just started. We have achieved a little bit of results today, but compared with our peers, we still need to work harder. Thank you all for your support.
In the past three years, our automotive team has recruited 6,000 people, including 3,500 R&D personnel and more than 1,000 technical experts. It is because of so many outstanding talents that we can create a dream car for everyone.
Xiaomi's future goal is to become one of the top five car manufacturers in the world through 15 to 20 years of hard work. This goal is very difficult and requires a lot of talent.
We sincerely invite talents from all over the world to build the car of our dreams. Follow the Xiaomi Auto official account to learn about our recruitment information. Join Xiaomi to achieve each of our life dreams, and live up to this great era and make our contribution to the Chinese automobile industry. thank you all.
The original text was originally published on WeChat public account (Lei Jun):Lei Jun: Xiaomi SU7 debuts at Beijing Auto Show | Latest progress report
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