汽车内饰氛围灯趋势—色彩音乐与情绪的结合

最早奔驰7系的RGB氛围灯只有7种颜色，到现在已做到了64种。其实从产品开发的角度来看，从7种到64种颜色的氛围灯在开发难度、开发成本上面不会有一个很大的变化。

在汽车设计师看来，氛围灯的颜色数量不在多，而在于能做到与开发的内饰、品牌以及定位上相匹配的颜色。但就目前的国内消费者需求，氛围灯颜色的数量是一个很重要的数字。

奔驰Lens氛围灯的直接光与间接光搭配有11种组合

奥迪30*30有900种搭配，这么多颜色的选择其实已经够用

根据RGB特性，氛围灯颜色类别其实并不存在限制，甚至能实现任意色。

从单色氛围灯到RGB多色氛围灯，只是在颜色数量上的增加，简单的多色氛围灯其实已经走到尽头。而氛围灯需要更多的拓展，做出一些新的功能，或许这才是氛围灯今后的发展方向。

氛围灯前装市场上的一些案例

目前，市场上也进行了很多的尝试，在简单的多色氛围灯上增加了一些互动或功能。比如说音乐律动、氛围灯与环境的配合、氛围灯与情感的对应。下面我们来了解一些经典的案例：

开门警示灯与雷达

• 基础版：长城哈弗H6 coupe，开门有红色的灯光亮起
• 升级版：林肯MZK，开门会变色

MKZ门板开手处有氛围灯光，开门会变成红色

• 高级版

奥迪A8L（开车门与雷达检测结合）

为了让上下车更优雅，全新A8L用上了电子门把手，至需拉开5mm就能打开车门。雷达若是监测到后方来车、或是有行人经过，还会延时开门，增加安全性。

奥迪A6（开车门与警示氛围灯、雷达检测结合）

奥迪的解决方案是，如果后方有车辆驶来，门把手处会亮起红色的灯光以警告。如果执意还是要开门，拉动把手的一瞬间（还未解锁），会有更加刺眼的红色灯光亮起。此时你的手或许会猛然缩回去。奥迪的目的也就达到了。

环境温度与氛围灯

沃尔沃的车型会根据车内环境温度来改变颜色。或许还需要根据车外的温度来改变颜色更科学。

图片来源网络  沃尔沃XC40氛围灯

沃尔沃氛围灯调节面板显示：氛围灯可根据车内环境温度调节，也可选择按内设主题选择，来源官网

情感氛围灯

奔驰迈巴赫车箱配备车内传感器，通过感知车主情绪，比如说急躁、疲倦、生气，汽车会智能的匹配相应的颜色，加上香氛，时刻来照顾车主的情绪。也许这个才是未来氛围灯的发展的可能与重要方向。

奔驰迈巴赫上的氛围灯，来源网易

泛亚的尝试：氛围灯与情绪、音乐结合

氛围灯与颜色、温度、情绪结合，泛亚在创新项目中做了一些尝试，目前有做一个氛围灯与车载音乐的结合项目。

氛围灯与音乐的结合，现有的部分氛围灯产品的结合效果比较呆滞、单一，只能做到固定的变化，整体感觉会显得低端与山寨，甚至会造成对驾驶的影响。

泛亚认为：颜色有情绪、音乐也有情绪。如果将颜色与音乐通过情绪这个媒介来结合，可能会更加和谐。这样会提升顾客的感知，让整个产品会变得更加高级。

颜色与情感

情感与色彩的研究比较多，比如现在比较流行的色彩心理学。

红色能让人兴奋，给人以速度、激情、热烈等情绪；黄色比较明亮，给人以青春、乐观、豁达的感觉；绿色代表自然、和平、友善；粉色代表轻盈、柔美等。

音乐与情感

通用内部有一个算法，AV的情绪模型，有两个向量：V值反映节奏激进与否，A值反映了音乐的安静程度。二者结合，便能表现整个音乐的情感特征。

如果产品这样做下来，给人的感觉可能像一个呼吸灯的律动效果，但是氛围灯与音乐是有联系的，这样不会让产品在感觉上太过激烈，给人以科技、互动的高级感。

本文来源泛亚工程师张大伟在2018年氛围灯会议上的演讲

In the future, cars will become the second intimate private space outside of home. Car interior lighting has become a design element that cannot be ignored. Ambient lights are in the market introduction and growth stage. How to design ambient lights better and perfectly realize people's needs? Car interaction requires the joint efforts of OEMs, car lighting factories, interior decoration factories, material manufacturers, controllers, films, light guide materials and other companies. Now Aibang has a WeChat group for automotive ambient lights, Geely, BYD, Great Wall, Changan , Dongfeng, Yanfeng, Ruibo Optoelectronics, Guangzhou Xinchen, Yilan Auto Parts, Wenzhou Jincheng, Covestro, Kurz, SCHOTT and other companies have joined. Friends from upstream and downstream of the industry chain are welcome to join the group to discuss and seek progress together. .

Recommended reading

• 欢迎加入汽车氛围灯产业链微信群（附企业名录）
• 汽车氛围灯发展趋势预测
• 科世达邱宏：未来汽车内饰照明标准的探讨
• 多色氛围灯向中端车型挺进，2019年大众|广汽|吉利|奇瑞|长安实例

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Smart surfaces are interior surfaces that combine decorative and functional properties. In the future, every surface in the car can be a smart surface, including door trims, instrument panels, steering wheels, sunroof modules, lighting systems, etc. These surfaces have now evolved from decorative functions to mechatronic user interfaces. Smart surface technology is now in the market introduction and growth stage, with huge development potential. How to make smart surface technology better requires the joint efforts of OEMs, solution designers, parts suppliers, material companies, etc. Now Aibang has Automobile intelligent surface WeChat group, Geely, BYD, Great Wall, Changan, Dongfeng, Yanfeng, Yilan Auto Parts, Ningbo Huade, Wenzhou Jincheng, Covestro, Kurz, SCHOTT and other companies have joined. Welcome upstream and downstream of the industry chain friends join the group to discuss and seek common progress.

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