Hubei Daily all-media reporter Zuo Chen
A car switch, which costs a few yuan, can be sold for 600 million yuan a year; a snail horn, which costs more than ten yuan, can be sold for 300 million yuan a year.
Hubei Sanhuan Automotive Electrical Appliances Co., Ltd. (hereinafter referred to as "Sanhuan Electrical Appliances") located in Wuhan Economic and Technological Development Zone reported good news: from January to February, there were 151 new bid-winning projects, and the overall revenue increased by 64% year-on-year.
Sanhuan Electric, formerly known as the "Third Line Factory" for automobile switches and horns supporting the "Second Automobile Industry", mainly produces horns, switches, car locks, rearview mirrors, vehicle electronic products, etc. It moved to Wuhan in 1993 and is now Hubei Sanhuan Electric Co., Ltd. Subsidiaries of the group.
"Start with the lowest-priced products, and make them specialized, refined, and innovative." In recent years, in the face of the transformation of the automobile industry, this auto parts company has carved out a new path
See “big” potential in “small” parts
On March 1, when I walked into the production workshop of Sanhuan Electrical Speaker Branch, I could hear the constant beeping sound of horns. I saw the small robots on the assembly line "baring their teeth and claws" to quickly grab and put down the precision parts one by one. After riveting, bonding, inspection and other processes, a palm-sized snail horn came off the assembly line in an average of 4 seconds.
Qiao Fawang, general manager of Sanhuan Electrical Speaker Branch, said that a speaker has more than 30 parts. Last year, the company invested in renovating three production lines, which not only increased production efficiency by 26%, but also increased product qualification rate by 10%.
There are 20,000 to 30,000 parts in a car, and the horn is just the tip of the iceberg. Everything from a switch for a grocery box in the cockpit costing less than 2 yuan to a rearview mirror costing 400 yuan can be found here. 在
At present, Sanhuan Electric has formed eight series and hundreds of categories of products, including speakers, switches, keys, covers, handles, rearview mirrors, electronic products, and car valves. It is used by FAW, Dongfeng, Geely, Great Wall, Xiaopeng, Leapmoon, etc. Tier 1 parts supplier for car companies.
"If a new energy vehicle is equipped with all our products, the sales can reach up to 2,000 yuan." Hu Xianhua, deputy director of the marketing department of Sanhuan Electrical Appliances, said that although the unit price of the products is not high, they are small and beautiful, and can win by quantity.
If you don’t want to be eliminated, you must continue to innovate
When the car drives into the community, the smart snail horn will automatically reduce the decibel; when the charging gun approaches, the smart charging port cover will automatically pop open; the streaming media rearview mirror allows the car to "get rid of" the traditional rearview mirror and display screen By "live broadcasting" the traffic conditions behind the car, the driver can "look ahead and look behind" at the same time...
Li Zhi, director of the Sanhuan Electrical Technology Center, said that consumers are pursuing intelligence and a sense of technology, and components must also be constantly innovated.
New consumer trends are forcing companies to grow rapidly. "Nowadays, many new energy vehicles are controlled through large central control screens, and physical switches are gradually decreasing. In the future, car door handles may also disappear." Hu Xianhua said frankly that in order not to be eliminated by the market, we must continue to optimize products and add new categories. .
In June last year, Sanhuan Electric developed a universal swing-out door handle that is smaller in size and more cost-effective, reducing the cost of a bicycle by 80 yuan. "The customer was very satisfied when he saw it and immediately ordered our product." Hu Xianhua said that while the internal structure remains unchanged, this door handle can not only meet the needs of a certain model of the OEM, but can also achieve platform integration with the same brand. Application and mounted on other models.
"The market is not something you wait for, it is something you grab."
In the Sanhuan Electrical Technology Center, a table is posted on one wall: key R&D projects in 2024, time nodes, responsible persons, etc. Every year, the tasks on this wall are fulfilled one by one.
The pressure from car companies to accelerate the iteration of new products has also been transmitted to parts and components companies. Hu Xianhua knows very well: If you want to get more orders, you must think ahead of customer needs. If you can't keep up with the pace, you will fall behind.
In Sanhuan Electrical Appliances, sales and R&D are implemented in advance. "Once a car company's new model project is approved, our business and R&D teams will join in and strive to participate in the other party's R&D. When their project is put out for external bidding, we will have the advantage to become a supplier." Hu Xianhua explained.
In December 2023, a car company launched a new model project, requiring new cars to be equipped with a new generation of smart keys. After learning the news, Sanhuan Electric made arrangements in advance. "We have dedicated personnel stationed at more than 40 OEMs across the country." Hu Xianhua said, "Although the other party has not determined the supplier, we are also willing to serve as free labor and tirelessly cooperate with the car companies to change data, model, and size. Finally, we successfully obtained the tender for the project.”
"Our technical reserves have always been at the forefront of the industry." Li Zhi said that in the past, the product development cycle took at least one and a half years, but through the collaborative development model, it now only takes three to five months.
In January this year, sales of Sanhuan Electric’s new products reached 137 million yuan, a year-on-year increase of 38%.With spring just in time, Hu Xianhua will go to Zhejiang and Chongqing to discuss cooperation with local vehicle manufacturers. "The market is not something you wait for, it is something you grab!" Facing the future market, he is full of confidence.
(Source: Sanhuan Group)
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