Xiaomi car lidar purchase rate may exceed 70%!

Recently, smart car industry commentator Sun Shaojun released the latest Xiaomi SU7 72-hour new car launch report. Data shows that Xiaomi SU7 has accumulated 1,800 to 2,000 units per store. Among them: the daily average number of new stores: 700~1,000 batches, the order lock rate: 35~40%, the unsubscription rate: 40%, and the launch effect of Xiaomi SU7 exceeded expectations.

The most noteworthy thing is that in terms of configuration selection: out of 10, 3 are standard, 3 are pro, and 4 are max. That is, at least 70% of customers chose the version with lidar.

In addition, according to the Express, the overall profile of Xiaomi SU7 customers completely overlaps with those of Tesla Model 3 customers. In other words, Xiaomi SU7 may steal a large number of potential Tesla customers.

Xiaomi's data once again shows that on the issue of whether to use lidar for smart driving, not only car companies have voted with their feet, but now the vast Xiaomi fan base has also voted. The subtext is nothing more than "How can I dare to buy intelligent driving without (lidar) radar?".

The formation of consensus is the beginning of market prosperity, which is undoubtedly a good thing for the lidar industry.

Of course, the most direct beneficiary is Hesai. Hesai is the only lidar brand supplier mentioned by Lei Jun at the Xiaomi SU7 launch conference. Xiaomi Group has invested heavily in the company in two rounds in 2021, of which the D+ round investment amount was as high as US$70 million. Hesai is undoubtedly the most valued lidar company among Xiaomi ecological chain companies. After Xiaomi SU7 was launched, Hesai naturally received the "F code" (only 1,000 pieces) sent by Xiaomi Motors and became the first 1,000 owners of the founding edition car.

According to Lei Jun, as of April 3, more than 100,000 people have placed orders for Xiaomi SU7, and the number of locked orders has exceeded 40,000. According to the latest source guidance of "Lidar Old Paoer", the latest total orders for Xiaomi SU7 have exceeded 200,000 units, which fully demonstrates consumers' high recognition of this model.

"This is a heavy trust. We must make good products, quality, and services to live up to everyone's trust. Many, many years from now, we will definitely remember today: Xiaomi's official debut. The real revolution in smart cars has officially begun, and China will surely give birth to a great company like Tesla," Lei Jun said.

The original text was originally posted on the WeChat public account (Lidar veteran):Xiaomi car lidar purchase rate may exceed 70%!