In the first quarter of this year, 14,000 "Made in Chongqing" electric vehicles were exported, with the value of goods increasing by 219.4% year-on-year - "Chongqing Cars Going Overseas" rides the wind and waves

The value of automobile exports was 8.92 billion yuan, a year-on-year increase of 24.1%. Among them, 14,000 electric vehicles were exported, with a year-on-year increase of 219.4% in value.

This is the report card of “Chongqing Cars Going Overseas” from January to March this year. A closer look at this report card reveals many unprecedented breakthroughs——

Changan Automobile's own brand overseas sales reached 108,951 units from January to March, a significant year-on-year increase of 80.10%;

Thalys successfully entered European markets such as Germany and France, and the export unit price increased from US$5,000 to US$40,000-60,000;

SAIC Hongyan’s sales in the Indonesian market increased by 205% year-on-year;

Xinyuan Automobile products are exported to nearly 50 countries around the world, accounting for nearly 90% of exports.

Starting from 2023, "Made in Chongqing" cars will keep up with the industry trend and continue to expand exports. The export value will exceed 33 billion yuan that year, a year-on-year increase of 51.9%. There are various signs that "Chongqing Cars Going Overseas" has embarked on a new track of high-quality development.

　Powerful products help car companies "seize food from the tiger's mouth"

On the evening of April 7, the annual Thailand International Auto Show came to an end in Bangkok, Thailand, and the number of car reservations for each brand was released. Changan Automobile ranked sixth with an order volume of 3,073 vehicles. It not only surpassed the main brands in the Thai market such as Nissan and Isuzu, but also had a small gap with the "big players" such as Mitsubishi and Honda.

An Wuhua (transliteration), a dealer of Changan Automobile in Thailand, is very excited about this. "In the past, the local market was almost monopolized by Japanese car brands." An Wuhua said that as a representative of Chinese brands, Changan Automobile has managed to steal a piece of the market cake, which is very remarkable.

In just one or two years, Changan Automobile has staged a "tiger's mouth grab food" in Thailand, and its strong product strength is the key.

In November last year, at the Changan Automobile brand Southeast Asia launch conference held in Bangkok, it launched two new energy products, DEEPAL L07 (domestic name: Deep Blue SL03) and DEEPAL S07 (domestic name: Deep Blue S7), Avita's dual flagship models Avita 11 and Avita 12 also made their debut in Thailand, attracting strong attention from the industry.

In An Wuhua's view, Changan Automobile's products can be said to have surpassed Japanese competitors in terms of style, function, quality or cost-effectiveness. "It is only a matter of time before Changan Automobile gains more users."

Cyrus's automotive products are also favored by overseas markets.

Recently, a car dealer in Uzbekistan fell in love with the Cyrus Blue Electric E5 model.

This is an electric hybrid mid-size SUV. He said that the Blue Electric E5 adopts the Cyrus DE-i super electric drive intelligent platform, has a comprehensive cruising range of up to 1,150 kilometers, and is equipped with the HUAWEI Hicar3.0 intelligent system. Whether it is power, space, configuration, or cost-effectiveness, it is the best choice in China. Asian markets have great advantages.

"Customers are more interested in the functionality and intelligence of our automotive products." A person in charge of SAIC Hongyan's overseas segment said that the construction of infrastructure, logistics, social services and other fields in the "One Belt and One Road" countries are continuing. The demand for related commercial vehicles and professional vehicles has increased significantly. SAIC Hongyan recently exported 100 smart heavy trucks and 500 fire trucks to Kazakhstan and other countries and regions.

“‘Made in Chongqing’ cars are becoming more and more famous overseas.” Indonesian car dealers said that Chongqing’s automobile industry pays attention to the construction and improvement of a win-win ecology in “going overseas”, which has gained widespread recognition and further established its brand effect.

Some countries even came here to invite Chongqing car companies to settle down.

Previously, in order to attract Changan to build factories there, Thailand has successively introduced a series of industrial policies including tax exemptions, consumer cash subsidies, and investment support. Changan seized the opportunity and established three local companies and localized operation teams in Thailand: Changan Automobile Southeast Asia, Changan Thailand Sales, and Changan Thailand Parts. It started construction of a new energy vehicle production base in Thailand and quickly integrated into the local market through localized operations.

At present, Changan Automobile has established a global R&D layout of "six countries and ten locations" around the world, with 16 technology and product R&D centers and an engineering and technical team of more than 17,000 people from 30 nationalities around the world.

Cyrus Automobile has also established more than 1,000 marketing service networks, 3 marketing service centers, and 8 KD assembly plants overseas. SAIC Hongyan has established three KD factories overseas through cooperation models.

　　Integrating resources to promote “Chongqing Chess going overseas”

"Chongqing Cars Going Overseas" not only takes the initiative of car companies, but also has planning and support from the Chongqing municipal level.

In December 2023, the "Chongqing "Chongqing Cars Going Overseas" Action Plan" was officially launched, proposing to support vehicle companies in strengthening their overseas strategies, actively improving export channels, and improving their ability to respond to overseas market policies and regulations. A focus of the plan is to help enterprises gradually transform from a single vehicle export trade model to multiple models such as "complete vehicles + component assembly + localized operations".

Relevant departments and units responded quickly and took multiple measures, and a series of innovative service models began to be implemented.

On April 15, hundreds of cars from an international logistics company were parked neatly in Xiyong Comprehensive Bonded Area, preparing for centralized shipment for export.

"In the past, automobile export companies needed a lot of space to store vehicles when they were ready for export. They were unable to refund the value-added tax when export approval was not completed." The person in charge of the Xiyong Comprehensive Bonded Zone said that comprehensively The bonded zone has adopted innovative methods to realize "tax refund upon entering the zone" for enterprises, which has improved the efficiency of corporate capital turnover.

It is understood that export companies now put commercial vehicles into the comprehensive bonded zone, which not only completes testing and approval procedures in advance, but also helps car manufacturers save land costs. At present, thousands of complete vehicles have completed the declaration and actually entered the zone, completing the first step of the export business, involving a value of approximately 800 million yuan.

Yongchuan Comprehensive Free Trade Zone has solved the problems of numerous corresponding parts for automobile KD parts and dispersed supplier delivery times. Through equipment technical support and customs policy innovation, it has realized the business operations of "one warehouse collection" and "one order collection", thus effectively Reduce enterprise logistics costs. This is the first in the country to realize the collection and packaging of automobile KD parts in the comprehensive bonded area for export, opening up a new model and new path for domestic automobile processing and export.

The New Western Land-Sea Corridor also strongly supports “Chongqing vehicles going to sea”. In March last year, Thalys Motors sent 50 new energy vehicles through the New Western Land-Sea Corridor Railway-Sea Intermodal Train from Orchard Port to Qinzhou and then to Europe, becoming the first new energy vehicle train from Chongqing to launch the New Western Land-Sea Corridor Railway. Sea combined transport train.

"In the beginning, we transported fuel-fired commercial vehicles through the New Western Land-Sea Corridor. Now there are many smart new energy vehicles." A person related to Cyrus Automobile said that the export transportation timeliness has been greatly improved recently. For example, in order to solve Regarding the vehicle transportation problem in the South American market, Thalys Group transformed the original roll-off model into a container model through the New Western Land-Sea Channel. This not only solved the problem of tight space, but also saved 10-20 days in transportation time, and the logistics cost dropped significantly.

Nowadays, through the New Western Land-Sea Corridor, it only takes about 18 days for Chongqing car companies’ car parts to arrive in Indonesia and other countries, which saves half the time compared to the river-sea combined transport model. This has greatly promoted the localized production and terminal sales of Chongqing car companies in Southeast Asia. .

The Municipal Government's Port Logistics Office and Chongqing Customs have actively collaborated to guide vehicle companies and shipping ro-ro ship operating companies to sign "volume, price and capacity bundling agreements"; they have coordinated the China Railway Group's plan to increase China-Europe freight trains from Chongqing to Russia and Central Asia. Ensure the city’s vehicle export demand.

The Municipal Economic and Information Commission, the Municipal Market Supervision Bureau, and the Municipal Commerce Commission formed a regulatory expert group to conduct in-depth research on the common and differentiated requirements of global mainstream automobile regulations such as European standards and American standards, as well as policies such as carbon footprint, tariffs, investment, and localization. Provide policy guidance for automobile companies to achieve rapid and high-quality overseas expansion.

There are also finance, talents... The city's resources are highly integrated, pushing "Chongqing Cars Going Overseas" to a higher platform.

　Seize the opportunity to stage a "big move"

Facing the favorable market and making good use of policy support, Chongqing auto companies have seized the development opportunities for automobile exports and staged new "big moves."

Changan's first overseas production base "Thailand New Energy Base" has taken root in Rayong Province, Thailand, and is currently undergoing project construction smoothly as planned. The total investment in the project is 20 billion baht, with a total scale of 200,000 vehicles per year. It is expected to be officially put into production in the first quarter of 2025.

According to relevant sources from Changan Automobile, manufacturing bases in Europe, America and other places are also being considered to improve the global production capacity layout.

Changan Automobile's overseas plans are very ambitious: by 2030, it will launch no less than 60 global products, have more than 3,000 overseas outlets, and enter more than 90% of the global market. At the same time, investment in overseas markets exceeded US$10 billion, annual sales exceeded 1.2 million vehicles, and employees exceeded 10,000, making it a world-class automobile brand.

Cyrus Automobile also recently held the 2024 Overseas Business Conference. In front of more than 300 dealers in 62 countries and regions around the world, Zhang Xinghai, chairman of Seles Group, said that in order to accelerate overseas development, Seles Automotive will continue to deepen its R&D and intelligent manufacturing capabilities and gradually release SERES for the global market. A series of new luxury smart SUV models.

At the same time, Cyrus Automotive will also deepen its global layout, rely on its own business model, and adopt diversified cooperation methods according to the market characteristics of each country and region, including but not limited to setting up local sales companies and building overseas factories.

Relevant people from SAIC Hongyan also said that the company will steadily promote the implementation of its export plan and realize the transformation from single trade to localized production, from traditional energy to "traditional energy + new energy" two-wheel drive, and from localized trade to localized trade. operation, and promote the business to further extend to the high-end markets in Europe and the United States.

Relevant people from the Municipal Commerce Commission said that the next step for municipal departments will be to guide vehicle companies to improve their ability to collaborate with core suppliers in multiple fields such as products, technology, capital, and logistics. For example, in terms of supporting parts companies to follow the vehicle companies to "go overseas" in groups, in August this year the Municipal Commerce Commission, the Municipal State-owned Assets Supervision and Administration Commission, and the Municipal Economic and Information Commission will jointly organize car companies to go to Russia to participate in the international auto show.

In addition, our city will also start to establish the Chongqing Intelligent Connected New Energy Vehicle Export Alliance to build a community of interests in the automotive industry chain with complementary advantages, risk sharing, and revenue sharing, actively strive to enter the supporting procurement system of international vehicle companies, and comprehensively expand vehicle Supporting equipment, after-sales service and other international markets.

Relevant industrial regions across the city have also accelerated the pace of supporting “Chongqing vehicles going overseas”. For example, Yongchuan is building a vehicle export base for the district's "Chongqing Cars Going to Sea". The project has a total investment of about 13 million yuan and covers an area of 71,000 square meters. After completion, the annual import and export trade volume will reach 6 billion yuan. It is planned to be completed in May this year. Completed and put into use. Liangjiang New Area is accelerating the promotion of interconnection between the New Western Land-Sea Corridor, the Yangtze River Golden Waterway, and the China-Europe Railway Express (Chengdu-Chongqing), improving the level of multimodal transport, and promoting the multi-channel delivery of automotive products.

Chongqing's goal is that by 2027, the city's annual export volume of complete vehicles will account for 10% of the country's annual export volume of complete vehicles, and the annual export value will exceed 120 billion yuan.