In the era of autonomous driving, cars are no longer just transportation vehicles; they are evolving into living spaces over the next few years. With a growing focus on emotions and experiences, car interiors are becoming increasingly aesthetic while also requiring interactive features such as lighting and touch controls. This means that functional and decorative components will gradually integrate, making the fusion of design and technology in car interiors one of the important trends.


Kurz showcases next-generation lighting design for automotive decorative parts.
In 2024, Kurz's exhibition booth.

Kurz, a leading brand in automotive decorative parts, believes that the future development of automotive decorative parts will trend in the following directions:

"On one hand, interior design is trending towards large seamless surfaces, incorporating intelligent features and hidden technology (Shy Tech); on the other hand, the design of control components is becoming more attractive, serving as eye-catching highlights themselves. Therefore, manufacturers and brand owners should also aim to break through tradition and broaden their design horizons."

Kurz further stated: "The integration of creativity not only provides impetus for automotive design but also meets the growing demands of target groups. During the 2024 Rubber & Plastics Exhibition, Kurz showcased a series of innovative products that integrate lighting, touch, and other features into decorative components. Let's take a closer look and learn together."

Next-generation lighting design


Automotive interior ambient lighting is a major hot product in current automotive interior components, blending colorful lighting with cool decorative effects to highlight a more luxurious and upscale lighting effect. Below are the integrations of different textures and lighting showcased by Kurz:

Kurz showcases next-generation lighting design for automotive decorative parts.

Piano Black Design: Supplementary Lighting Modules Harmonize with Decorative Colors to Form a Unified Whole.

Kurz showcases next-generation lighting design for automotive decorative parts.

Comet Shine Design: Enhancing Efficiency and Achieving Outstanding Design Effects through Targeted Light Extraction.

Kurz showcases next-generation lighting design for automotive decorative parts.

Jellian Design: Achieving Captivating Dynamic Lighting Effects through Automotive Electronic Components.

Kurz showcases next-generation lighting design for automotive decorative parts.

Gravitational Gradient Design: Optimizing and Fine-Tuning Gradients for Different Brightness Levels with Targeted Light Adjustments.

Kurz showcases next-generation lighting design for automotive decorative parts.

Hidden Wood Grain Touch Control


Kurz showcases next-generation lighting design for automotive decorative parts.

Intelligent crystal steering wheel


The collaboration project between Kurz, Swarovski, and Kurz's subsidiary PolyIC features a steering wheel with touch-sensitive crystal.

Kurz showcases next-generation lighting design for automotive decorative parts.

Previously, at the 2023 IAA (International Motor Show Germany), Kurz and Swarovski jointly showcased a concept steering wheel design. This steering wheel not only features an HMI display screen but also embeds manipulable Swarovski crystals.


Kurz stated, "The light color scheme of the steering wheel and the crystal components exude a sense of lightness, which is increasingly favored by the market with the popularity of electric vehicles. Additionally, this concept also demonstrates that, with creative interior solutions, almost all materials and components inside the cockpit can become design elements."

Solid-cut crystals with a sense of depth can be matched with the interior color scheme of the car, and the crystal surface is scratch-resistant. Through Kurz's subsidiary PolyIC's high-transparency touch film technology (including backlight and Shy Tech design), the steering wheel can be equipped with intelligent functions, with backlight effects only appearing when users approach or touch the steering wheel.

Car Trunk Tailgate Trim Panel


Kurz showcases next-generation lighting design for automotive decorative parts.


  • One-stop IMD mass production, reducing carbon emissions

  • Smart touch function with Shy Tech design supports autonomous driving technology.

  • Communicate with road users through backlighting and 3D lighting effects.

  • Recyclable fog components, suitable for recycled materials.


Aerodynamic wheel hub design.


Kurz showcases next-generation lighting design for automotive decorative parts.

  • The innovative heat transfer solution PERFORMANCE+ process is suitable for complex geometric shapes.

  • Reduce air resistance to increase driving range.

  • The thickness of the recyclable decorative surface is less than a strand of hair.


digital grille


The digital grille, making its debut in the Sense Archive 2024-2025, is seamlessly formed into a single unit through IMD/INS/PMD/TieSie processes, with a length exceeding 2 meters. Decorations can be placed on both sides and covered with a unique PUR self-healing protective coating—providing outstanding decoration while integrating various functions such as headlights, taillights, and heating.

Kurz showcases next-generation lighting design for automotive decorative parts.

Kurz showcases next-generation lighting design for automotive decorative parts.


The above information is sourced from the Kults official website as previously mentioned, as well as from the 2024 Yashi Rubber and Plastic Exhibition. The images were captured by Aibang.


In the future, cars will become the second intimate private space outside of home. Car interior lighting has become a design element that cannot be ignored. Ambient lights are in the market introduction and growth stage. How to design ambient lights better and perfectly realize people's needs? Car interaction requires the joint efforts of OEMs, car lighting factories, interior decoration factories, material manufacturers, controllers, films, light guide materials and other companies. Now Aibang has a WeChat group for automotive ambient lights, Geely, BYD, Great Wall, Changan , Dongfeng, Yanfeng, Ruibo Optoelectronics, Guangzhou Xinchen, Yilan Auto Parts, Wenzhou Jincheng, Covestro, Kurz, SCHOTT and other companies have joined. Friends from upstream and downstream of the industry chain are welcome to join the group to discuss and seek progress together. .

Kurz showcases next-generation lighting design for automotive decorative parts.

活动推荐一The 6th Automotive Intelligent Interior Ambience Lighting Industry Forum (May 17, Chongqing)

Kurz showcases next-generation lighting design for automotive decorative parts.
Meeting agenda
The updating of the conference agenda is in progress.

No. Topic Guests to be invited
1 Development Trends of Light/Decoration Integration in Interior Ambient Lighting 长安深蓝汽车
2 Discussion on Legal Regulations and Relevant Testing Standards for Interior Ambient Lighting 中国汽研
3 In the Era of Smart Cars, Innovation in Human-Machine Interaction with Ambient Lighting XINGYU CO.. LTD.
4 Introduction to Smart Light Control Chip Solutions Indie Microelectronics (WuXi) Co., Ltd.
5 Mass Production and Future Trends of Dynamic/Music Rhythm Ambient Lighting Ruibo Optoelectronics
6 Smart Development Trends and Implementation Processes of Crystal Ornaments 新崧仁
7 Application Case of SMART RGB in Interior Products KURZ
8 Application Cases of Optical Fibers in Ambient Lighting Products 南京春晖
9 Interior ambient lighting color consistency measurement and calibration 光色科技
10 长飞光纤 氛围灯解决方案介绍 长飞光纤
11 Application of Translucent Surface Products in Interior Ambient Lighting 瑞高新材料
12 Application of IMD/IME and other In-Mold Decoration Technologies in Ambient Lighting 合盛创杰
13 氛围灯自动车生产线及光学解决方案 华誉光学
14 圆桌论坛:(议题收集中) 主机厂,Tier1,氛围灯解决方案商,材料厂家等

Charges

Number of attendees. 1~2 people 3 people and above
Pay before May 14th 2800 yuan per person 2700 yuan per person
On-site payment. 3000 yuan per person 2800 yuan per person


The fee includes conference tickets, a full set of conference materials, lunch, coffee breaks, dinner, etc., but does not include accommodation;
★可通过艾邦预订会议酒店,团队协议价488元/间/晚(含双早),大床/标间可选。
 
Contact information

Registration method one:

Please add on WeChat for more information and registration details.

Miss Deng: 15817337805 (same as WeChat)
ab010@aibang.com
Kurz showcases next-generation lighting design for automotive decorative parts.

For speaking or sponsorship: Vander: 15800874409 (same number for WeChat)
auto@aibang.com

Registration method two:

Kurz showcases next-generation lighting design for automotive decorative parts.
Scan the QR code above to register online

Event Recommendation 2: The 5th Intelligent Car Lighting Innovation Technology and Supply Chain Forum (May 16, Chongqing)

Kurz showcases next-generation lighting design for automotive decorative parts.

The original article was posted on the WeChat official account "Smart Car Club."Kurz showcases next-generation lighting design for automotive decorative parts.

Smart surfaces are interior surfaces that combine decorative and functional properties. In the future, every surface in the car can be a smart surface, including door trims, instrument panels, steering wheels, sunroof modules, lighting systems, etc. These surfaces have now evolved from decorative functions to mechatronic user interfaces. Smart surface technology is now in the market introduction and growth stage, with huge development potential. How to make smart surface technology better requires the joint efforts of OEMs, solution designers, parts suppliers, material companies, etc. Now Aibang has Automobile intelligent surface WeChat group, Geely, BYD, Great Wall, Changan, Dongfeng, Yanfeng, Yilan Auto Parts, Ningbo Huade, Wenzhou Jincheng, Covestro, Kurz, SCHOTT and other companies have joined. Welcome upstream and downstream of the industry chain friends join the group to discuss and seek common progress.
汽车智能饰件发展趋势及要求
Recently, vehicles equipped with integrated black, large-sized displays have gained recognition among many consumers, becoming a hot topic in the industry. Of course, curved displays, 3D glass, large multi-screen setups, OLED, and other hot topics have always been the focus of competition among major manufacturers. In such an industry landscape, Aibang has established a car display communication group. Currently, upstream and downstream enterprises in the display and bonding industry chain, such as FAW, SAIC, Geely, Great Wall, Changan, Harman, Marrelli, Huayang, Desay SV, Hangsheng Electronics, Tianma, BOE, TPK, Changxin Technology, Xinli, Lai Bao, Lanshi, Bern, Teyi, Victory Precision, Xingxing Technology, TDK, VAC, 3M, Tongli Optoelectronics, Corning, Schott, AGC, Nippon Electric Glass, Sumitomo, and Sabic, have joined. All friends are welcome to join the group for discussions and mutual progress. 从全新奔驰S级看车载显示带来的豪华感与科技感
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Aibang has created a digital grille exchange group, which currently includes FAW, SAIC, Minshi, Magna, Jiangyin Da, Ningbo Siwell, Yanfeng Plastic Omnium, FAW Fusheng, Huayu Vision, Mande Optoelectronics, Hyundai Upstream and downstream companies in the luminous grille industry chain such as Mobis, Magna, Valeo, Faurecia/Hella, Plastic Omnium, and Magneti Marelli have joined. Friends are welcome to join the group to discuss and seek common progress.

By 808, ab

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