车载抬头显示器HUD高峰论坛

Automotive Head Up Display Summit Forum

 2019年11月13日 上海 安亭

汽车城瑞立酒店 上海市嘉定区安亭镇博园路6966号

SORL HOTEL: No. 6696, BoYuan Road, Anting, Shanghai

一． 车载抬头显示器HUD的技术发展背景

Technical development background of HUD

汽车工业一百多年的发展历程中，驾驶舱汽车电子的比重逐渐加大，汽车产品从纯机械产品到电子产品的演变。自90年代以来，汽车的底层技术，产品形态，产品功能一直在进化。近期新能源汽车革命，云计算，物联网，自动驾驶等等新技术的到来，汽车驾驶舱将更是面临着前所未有的变革。另一个方面，互联网人口红利逐渐消退，手机和电脑等消费电子的市场愈趋饱和，所以互联网科技企业急需一个新的增量市场，汽车产业体量庞大，而且智能驾驶舱产品具有终端的属性，天然复合需求。同时传统车企也试图在这个变革中寻求新的突破。

In the development of the automotive industry for more than 100 years, the proportion of cockpit automotive electronics has gradually increased, and the evolution of automotive products from pure mechanical products to electronic products. Since the 1990s, the underlying technology, product form, and product function of automobiles have been evolving. With the recent arrival of new technologies such as the new energy vehicle revolution, cloud computing, the Internet of Things, and autonomous driving, the car cockpit will face unprecedented changes. On the other hand, the Internet demographic dividend has gradually subsided, and the market for consumer electronics such as mobile phones and computers has become more saturated. Therefore, Internet technology companies are in desperate need of a new incremental market. The automobile industry is huge and the smart cockpit products have terminal attributes. Natural compound demand. At the same time, traditional car companies are also trying to find new breakthroughs in this transformation.

智能驾驶舱的终极形势将会是智能移动空间，自动驾驶时代的到来以及和智能驾驶舱的共同发展的大背景下，未来的智能驾驶舱将摆脱单一的驾驶场景，进而成为集成娱乐，设计，出行，移动办公等为一体的综合空间。未来的智能驾驶舱是一个多种技术融合，多个参与主体协同下的产物。

The ultimate situation of the smart cockpit will be the intelligent mobile space, the arrival of the era of automatic driving and the development of the smart cockpit, the future smart cockpit will get rid of a single driving scene, and then become integrated entertainment, design, Travel, mobile office and other integrated space. The smart cockpit of the future is a product of a multi-technology fusion and the synergy of multiple participating entities.

从智能驾驶舱的产业结构分析，主要包含基础设施：云计算，V2X;底层技术：操作系统，芯片，交互算法；智能化零部件：智能中控屏，液晶仪表盘，HUD。其中抬头显示是这个智能驾驶舱中间非常重要的一个部件。作为人机界面新成员HUD与驾驶员辅助系统的环境传感器以及GPS数据、地图资料和驾驶动态数据建立密切的网络联系。抬头显示器通过内部特殊设计的光学系统将图像信息精确地结合于实际交通路况中,从而扩展了或者说增强了驾驶者对于实际驾驶环境的感知。因此HUD技术极有可能成为汽车人机界面 (HMI) 最具创新性的发展方向。

From the analysis of the industrial structure of the intelligent cockpit, it mainly includes infrastructure: cloud computing, V2X; underlying technology: operating system, chip, interactive algorithm; intelligent components: intelligent central control panel, LCD instrument panel, HUD. The heads up display is a very important part of this smart cockpit. As a new member of the human-machine interface, HUD establishes a close network connection with the environmental sensors of the driver assistance system and GPS data, map data and driving dynamic data. The head-up display expands or enhances the driver's perception of the actual driving environment by accurately combining the image information into the actual traffic conditions through an internally designed optical system. Therefore, HUD technology is very likely to become the most innovative development direction of automotive human-machine interface (HMI).

HUD分为挡风玻璃型（W型HUD）,组合显示型（C型HUD）,直接将真实路况和虚拟信息融合的AR-HUD.很多业内专家都认为AR-HUD技术将在未来五年取得大规模应用，应该是这个技术的发展方向，同时这个技术的门槛较高，谁掌握这个核心技术的厂家将占领统治地位。HUD的核心技术部件包括自由曲面，PGU反射镜光学系统和成像单元，楔形膜，研盒等。这些部件决定了HUD的成像质量和用户体验。

HUD is divided into windshield type (W type HUD), combined display type (C type HUD), AR-HUD which directly integrates real road conditions and virtual information. Many industry experts believe that AR-HUD technology will be obtained in the next five years. Large-scale application should be the development direction of this technology. At the same time, the threshold of this technology is high, and manufacturers who master this core technology will occupy the dominant position. The core technical components of HUD include free-form surfaces, PGU mirror optical systems and imaging units, wedge-shaped films, and research boxes. These components determine the image quality and user experience of the HUD.

2019年七月，汽车智能表面会议现场照片 The last car related conference,July 2019

二． 车载抬头显示器HUD的发展意义：

Why development HUD?

l HUD让驾驶员不必低头就可以看到信息,从而避免分散注意力；

HUD allows drivers to see information without bow their heads, thus avoiding distraction;

l HUD让驾驶员不必在观察远方和近处之间调节眼睛,可避免眼睛的疲劳；

HUD allows the driver to adjust the eyes between the distance and the near position to avoid eye fatigue;

l HUD让信息的显示变得更加智能，让汽车驾驶舱更具有科技感；

HUD makes the display of information more intelligent, making the car cockpit more technical sense;

l HUD能够在恰当的时间和位置为驾驶者提供所需的信息，是最理想的方式；

HUD is the most ideal way to provide drivers with the information they need at the right time and place.

l HUD技术与辅助驾驶系统的融合，将成为自动驾驶中重要技术组成部分；

The integration of HUD technology and assisted driving system will become an important part of automatic driving;

l HUD显示车速、导航信息、驾驶辅助信息和警告信号，更加安全；

HUD displays vehicle speed, navigation, ADAS information and warning signals, which is more secure;

三． 车载抬头显示器HUD的会议议题：

The topic of the HUD summit forum.

四． 收费标准

Summit charges

五． 联系方式：

Contact information

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邓小姐：15817337805，ab010@aibang360.com

江先生：18666186648，jyg@aibang360.com

六． 汇款账号：（均可开增值税发票）

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七． 赞助方案

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